Why Choose Us
DNA a younger you
14 YEARS OF DNA SINCE ESTABLISHMENT IN 2006
Since introducing South Africa’s first vertically aligned Cold Press Juicer in 2006, we have been innovating ways to leverage our customer’s health through smart appliances. Every decision we make to introduce new product ranges focuses on whether we will help you live a healthier life in the easiest and simplest manner possible. All our products are purposed not only for those living certain dietary lifestyles like Vegetarians, Vegans and Raw Foodies but also those just wanting to get a little healthier. When it comes to your health, trust that our offering will make eating healthier, simpler faster and easier.
DNA SMART AIRFRYER
In 2022 we launched South Africa’s 1st Clear View Smart Airfryer with Mobile App functionality and 20% Energy Saving.
BESTSELLING AIR FRYER
In 2020 we took a bold step towards entering the Air Fryer market and conquered with blockbuster sales from our very unique DNA Airfryer Oven.
DNA HEALTH GOES GLOBAL
In 2019 we took our first steps towards global expansion, by making our Brand available in Europe through a network of distributors.
DNA HEALTH GOES BIG
In 2012 we introduced the first DNA Cold Press Juicer into Mass Chain Stores to make Juicing available to everyone at affordable prices.
FIRST WHOLE SLOW JUICER
In 2010 we introduced the first Whole Slow Cold Press Juicer from Korea to South Africa. The brand was called Kuvings and it reduced preparation time.
THE BEGINNING IN 2006
In 2006 we started importing the first vertically-aligned Cold Press Juicer from Korea to South Africa. The brand was called Hurom and it revolutionised Juicing.
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