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Why Choose Us

DNA a younger you

18 YEARS OF DNA SINCE ESTABLISHMENT IN 2006

Since introducing South Africa’s first vertically aligned Cold Press Juicer in 2006, we have been innovating ways to leverage our customer’s health through smart appliances. Every decision we make to introduce new product ranges focuses on whether we will help you live a healthier life in the easiest and simplest manner possible. All our products are purposed not only for those living certain dietary lifestyles like Vegetarians, Vegans and Raw Foodies but also those just wanting to get a little healthier. When it comes to your health, trust that our offering will make eating healthier, simpler faster and easier.

  • INNOVATION
  • QUALITY
  • RELIABILITY

DNA COLD FLOW JUICER

Another breakthrough came with the launch of the DNA Cold Flow Juicer. This cold press juicer features a 1.8L jug and a 130mm feeding chute, making it an indispensable addition to the auto-feeding lineup.

SEPTEMBER 2024
DNA DUAL PRIMARY

2024

2024

DNA Water Purifier

DNA WATER PURIFIER 2

In September 2024, we launched the second version of our countertop Water Purifier. This 4-stage reverse osmosis purifier is truly transformative.

SEPTEMBER 2024

DNA DUAL AIRFRYER OVEN

In 2024 DNA Released the largest Dual Airfryer Oven on the Market.   the DNA Dual Airfryer Oven redefines cooking convenience and versatility.

FEBRUARY 2024
DNA DUAL PRIMARY

2024

2023

DNA Sparkler-Midnight-Black-Primary

DNA SPARKLER

In 2023, the DNA Sparkler entered the range and has enhanced hydration with ease and sustainability. The DNA Sparkler brings style and the ease of making one’s own Sparkling water with ease.

AUGUST 23

DNA SLOW JUICER

DNA introduced the first horizontal Cold Press Juicer, designed for durability and easy cleaning. Its reliable performance has made it a customer favourite, offering a seamless juicing experience every time.

FEBRUARY 2023
DNA Slow Juicer - Full Body

2023

2022

DNA Smart Air Fryer

DNA SMART AIRFRYER

In 2022 we launched South Africa’s 1st Clear View Smart Airfryer with Mobile App functionality and 20% Energy Saving.

MARCH 22

BESTSELLING AIR FRYER

In 2020 we took a bold step towards entering the Air Fryer market and conquered with blockbuster sales from our very unique DNA Airfryer Oven.

JULY 02
dna-airfryer-oven-bestselling

2020

2019

Global-Expansion

DNA HEALTH GOES GLOBAL

In 2019 we took our first steps towards global expansion, by making our Brand available in Europe through a network of distributors.

FEB 04

DNA HEALTH GOES BIG

In 2012 we introduced the first DNA Cold Press Juicer into Mass Chain Stores to make Juicing available to everyone at affordable prices.

SEPT 21
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2012

2010

whole-slow-juicer

FIRST WHOLE SLOW JUICER

In 2010 we introduced the first Whole Slow Cold Press Juicer from Korea to South Africa. The brand was called Kuvings and it reduced preparation time.

JULY 19

THE BEGINNING IN 2006

In 2006 we started importing the first vertically-aligned Cold Press Juicer from Korea to South Africa. The brand was called Hurom and it revolutionised Juicing.

JUNE 14
Hurom-Slow-Juice-Extractor

2006

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Hours: 7am – 5pm Mon – Fri